7 Ways to Collect Email Addresses Online and Off
Posted: Thursday, November 10, 2005
by MuseCreative
Muse Creative
First, keep in mind that your email campaign must start with a strong email list.
Without a good list of people who ‚"opt-in", you aren’t going to be able to make email marketing work for you.
Here are 7 little-used ways to collect email addresses:
1. Pop-ups: use wisely!
One of the most overused and yet, highly effective ways to capture emails is to create a pop-up window on your web site. This can be a pop-up on entry or exit ‚ they are both effective. When we started using this on www.instantsalesletters.com we saw a 500% increase in opt-in subscribers.
You should prominently provide an email subscriber box on each of your sites web pages. This will significantly increase your sign-ups. If you are starting your business and you want to test your maket first, one of the simplests ways is by using an email list manager like Constant Contact® or Intelicontact Pro®
3. Postcards
If your customer list is mainly offline you can send out a postcard and offer an incentive for them to send back their email address. Be original and think seriously about your target market. This link will give you ideas that will fit your graphic design needs.
Contests are a great way to capture opt-in email addresses because most people will have to give you their correct address so they can be informed when they win.
5. Advertise Your Auto-responder Address
Many people will run ads advertising their web site. A smarter way is to run ads or promotions and use an auto-responder email address, this way you will capture all email information from interested prospects. The auto-responder will be set-up to automatically deliver your promotion to people that request it. A complete source of Auto-responder information is available through the same links I provided on step 2. Hence, the benefit of using this amazing using friendly links.
6. Capture Using Simple Forms Most offline stores and businesses completely miss an opportunity to capture the email addresses of their customers. A super example of someone doing this right is the California Tortilla example. Any time a customer or prospect phones you, walks in or does business with you is an opportunity to capture their email address.
7. Give-aways (free e-books, software, etc.)
“Give-aways" or “subscribes" are highly effective means of capturing emails. You need to provide people with an incentive to give you their email address. People are becoming more hesitant to hand out their email addresses for fear of rampant spamming ‚ but if your incentive is big enough you’ll get lots of emails to build your list.
To accomplish this, Participate on a unique Niche Project Product Pack that will allow you to give information for free when people subscribe to your email letter along with being able to resell their products and valuable information. Automate Your Newsletter Promotion, submit your newsletters from your own website like I do offer others the opportunity to do the same with our unique software and Increase Your Newsletter Subscribers By 700%!
You have a great newsletter, subscribers are joining through links on your site and it's proving a powerful sales tool - but how can you find more subscribers?
The quickest way to promote your e-zine and generate new subscribers is to ensure you reach targeted groups of potential readers!
Well, what if you could get massive targeted exposure without spending a dime on advertising? The Newsletter software provides all the tools you need to automate your e-zine promotion.
Beatriz Mendoza is the webmaster at www.musecreative4u.com and has help many people start their business using her services, professional skills and expertise in the graphic and web design niche.
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Top-level comments on this article: (1 total)yes , very helpful note.thanks for ur web.....
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